Emily Ratajkowski stunned fans in yet another swimwear look late last year, and she likely boosted sales as a result. The supermodel, 31, was promoting her best-selling Inamorata swim and clothing line, and this photo saw her go brand ambassador on the company's Instagram page. Emily founded Inamorata in 2017, and it's been uphill ever since.
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Mosaic Bikini Vibes
Flickr | dp3061971
The photo showed Emily showing off her peachy rear in an indoor shower setting. Posing with her curvy backside and hints of her long legs on show, the London-born sensation delighted fans as she modeled a long-sleeved and mosaic-print bikini in skintight fabrics.
Going for a thong cut as she sizzled in the earthy-toned number, Emily showed that she had water droplets on her skin. She also posed with her dark hair down and wet.
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A Natural Energy
Opting out of in-your-face glam, the Versace ambassador posed with her arms folded around her middle and backed by frosted glass wall tiling, plus indoor plants. She smiled slightly while looking a little innocent, also going low-key with a minimal face of makeup that was dewy.
Selling Her Merch
In a caption, Emily was tagged. Inamorata wrote: "@emrata in the Lilou Top & Orpheus Bottom in Mustard Mosaic."
Many of the comments, however, don't regard the swimwear. At the time, Emily had just gone public with now ex-boyfriend Pete Davidson. The comedian and actor was, in November 2022, fairly fresh from his split with SKIMS founder Kim Kardashian.
Celebs Love Her Brand
Emily kicked Inamorata off with swimwear and lingerie. However, her brand now retails clothing and is adored for its matching sets, prints, and Mesh Collection.
Also loving the brand are high-profile stars including reality face Kourtney Kardashian and supermodel Hailey Bieber.
Opening Up On Inamorata
Flickr | sub007
Speaking to Elle about launching her brand, Emily revealed:
"You know, for me, I don't have a go-to underwear store. I don't have a place that makes cute basics that I really want to wear, and I feel comfortable in, but I also think are on trend and cool. So, this is also just like a necessity—this is something that I would want to wear."
Collected Swimwear
Noting her upbringing in Southern California, Emily added:
"I was always a girl who collected a million bathing suits, and I didn't have a go-to swimwear company, and I didn't have a go-to underwear company. For me, that's huge."
Signed To More Brands
Emily is also the face of major brands including Versace, Superga, Viktor & Rolf, as well as Kerastase.
